Recorded events, not guarantees
Delivery, opens, and clicks reflect the latest recorded provider events. We never promise inbox placement, guaranteed delivery, or exact open counts.
Email built from the same supporter record that receives the reply.
Meadowlark Alliance/Email · New campaign
SaveDraftSpring newsletter · autosaved
Header fields
Subject
Our spring plan for the river
Preheader
Three ways to get involved this month
From
Meadowlark Alliance
Reply-to
Content blocks
HeaderStoryImageButtonFooter + unsubscribe
{first_name}{city}
Preview
DesktopMobile
Our spring plan for the river
Hi {first_name}, here is how Meadowlark Alliance is protecting the watershed this season — and three ways you can help.
Get involvedYou are receiving this from Meadowlark Alliance · Unsubscribe
Save draft Send test
Choose an audience from your CRM, compose from blocks with personalization, test before you send, and measure recorded delivery, opens, and clicks — all on the record that already knows your supporters.
The operating loop
1Choose the audience
Send from lists and cohorts you already trust.
Pull recipients from CRM lists and saved cohorts, then see exactly how many are email-ready before you commit. A suppression drawer explains every held address — unsubscribed, bounced, category opt-out, or duplicate — so your send list is honest.
- Total, email-ready, and suppressed counts before send
- Suppression reasons broken out address by address
- Global and category opt-outs applied automatically
Meadowlark Alliance/Email · Audience
ConfirmTotal selected
12,662
across 3 lists
Email-ready
11,607
deliverable
Suppressed
1,055
see reasons
Selected lists & cohorts
Monthly newsletter
List
Ward 3 signers
Cohort
Lapsed donors
Cohort
Why suppressed
Unsubscribed612
Hard bounce214
Category opt-out141
Duplicate address88
Global and category suppression applied before send · demo data
2Test the subject
A/B test the subject, release the winner on your terms.
Split a test percentage across variants, hold out the rest, and pick a winner by recorded open or click rate. The winning subject releases to the remaining list — while charts stay clear that they reflect recorded provider events, not guaranteed opens.
- Variant cards with test-share and holdout percentages
- Open-rate or click-rate winner criterion
- Collecting and winner-released states shown plainly
Meadowlark Alliance/Email · A/B test
ActiveCollecting · winner not yet released
A
Our spring plan for the river
Test share 20%
BLeading
Three ways to protect the watershed
Test share 20%
Test share
40%
20% each
Holdout
10%
winner release
Criterion
Open rate
then click
Winner to
50%
remaining list
Recorded opens by variant
A B
Based on recorded provider open events · not a delivery guarantee
3Schedule & verify
Confirm the sender and the timing before it goes out.
Send now or schedule in a chosen timezone, with optional modeled optimal timing offered — never promised as lift. Verify your sending identity and custom-domain status through a DNS workflow, and run a real test send before launch.
- Send-now or scheduled delivery with explicit timezone
- Sender and custom-domain verification status surfaced
- Test recipient and test result confirmed before send
Meadowlark Alliance/Email · Schedule & identity
ReviewDelivery
Send nowSchedule
DateSat, May 10 · 9:00a
TimezoneAmerica/New_York
Optimal timingModeled · optional
Sender identity
meadowlark.exampleReady
news.meadowlark.exampleNeeds review
Custom-domain verification is a DNS workflow — never automatic.
Test send
Test recipient
Test delivered
Links resolve
Merge fields render
Test resultCompleted
4Measure honestly
Report recorded events — delivery, opens, clicks, and the rest.
Track delivered, opens, clicks, bounces, and unsubscribes against a recorded-event time series and a recipient-status breakdown. Every number is framed as the latest provider event, never inbox placement or exact opens.
- Recorded-event time series for opens and clicks
- Recipient status: delivered, bounced, unsubscribed
- Analytics described as recorded provider events
Meadowlark Alliance/Email · Results
ExportDelivered
11,412
recorded
Opens
3,864
recorded
Clicks
1,092
recorded
Bounces
195
Unsub
73
Recorded events · first 12 hours
Opens Clicks
Latest provider events · opens are recorded, not exact
Recipient status
Delivered
11,412 recorded
Opened
3,864 recorded opens
Clicked
1,092 recorded clicks
Bounced
195 hard bounces
Unsubscribed
73 opt-outs
We report what actually happened — no inbox promises.
Suppression before send
Unsubscribes, hard bounces, and category opt-outs are held automatically, with the reason shown for every suppressed address.
Domain verification is a workflow
Custom-domain sending uses a DNS verification workflow with clear status — it is never automatic, and SES failover applies only when enabled.
Your words, your timing
Templates and personalization are yours to write; optimal timing is modeled and optional. No AI copy generation and no promised lift.
Explore the connected tools and workflows that extend the work above.
Send email from the record that already knows your supporters
Audience, composer, A/B testing, and recorded-event reporting in one connected workspace.
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